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New Survey Offers An Insight On RV Buyers & Their Preferences


Airstreams for sale at a dealership  -  waiting for RV buyers

New Survey Offers An Insight On RV Buyers & Their Preferences

Soaring RV sales and shipments are making headlines in RV industry news as of late. But who are these folks flocking to local dealerships and searching online for new or used units? A recent survey, requested by the RV Industry Association, revealed who the new RV buyers are, among other details.

Meet the new RV buyers

According to the survey, an RV buyer is most likely a married Caucasian millennial. In addition, millennials are paying more for RVs, forking over an average of $82,000 instead of the average spending price of $75,000.

Overall, new buyers appear to be seeking the RV lifestyle for relaxation and exploration purposes more so than finding ways to work and take courses remotely. They also prefer traveling with a crew of three or more to destinations like state parks or campgrounds within a 200-mile radius.

You can see all of the statistics gathered from the study on new RV buyers in the infographic below.

Infographic of new RV buyers, what they spend on an RV and why they made the purchases
Courtesy of RVIA

The findings were based on 800 surveys completed by “a cross-section of U.S. residents via online panel sources that are statistically balanced to ensure the sample drawn from is representative of the U.S. population along key demographics including age, gender, income, and ethnicity.”

RVIA press release

What to look for when buying a used RV

If you are in the market for an RV and considering buying used, avid RVer Ray of Love Your RV covers everything a potential buyer should carefully inspect before making a purchase. Check out his tips in the video below.

Plan your RV trip the easy way

Whether you are traveling for a vacation or a combination of remote work and adventure, it’s a good idea to be prepared. Make sure you have a planning tool you can rely on to get you where you want to go safely. Map out an RV-friendly route with pit stops included using RV Trip Wizard and its accompanying RV LIFE App.

Author Natalie Henley Avatar

Natalie Henley

Natalie Flores-Henley and her husband, Levi Henley, workamp around the country in their 26-foot motorhome. Along with writing for RV magazines, they recently published their first book together, Seasonal Workamping for a Living: How We Did It. They share their experiences and RV-related tips on their own blog henleyshappytrails.com as well as videos on their YouTube Channel, also called Henley's Happy Trails.

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